A practical guide for cleaning business owners

The Google Business
Profile Guide.
Get found locally.

Make it easier for nearby clients to find your cleaning business. A step-by-step playbook for solo cleaners and small teams who want a clearer plan for improving their profile—without an advertising budget or a marketing department.

Take a look inside
  • 10 actionable steps
  • Ready-to-use templates
  • 30-day action plan
01 / GET CLEAR

Know where to start.

Follow ten steps that take you from claiming your profile to tracking your results.

02 / SAVE TIME

Start with a framework.

Use the business-description formula, review-response templates, and weekly posting schedule.

03 / TAKE ACTION

Put a plan in motion.

Work through the 30-day quick-start plan so you know what to tackle first.

Inside the guide

A clearer path to
your local presence.

Practical steps, examples, and templates built around the needs of solo cleaners and small cleaning businesses.

A clear 10-step path.

Actionable steps from claiming your Google Business Profile through tracking your results.

A business-description formula.

A framework for writing your description, with a real example to help you put it together.

Your services, clearly listed.

A list of services to add and guidance for writing each service description.

A better review-request process.

Practical guidance for asking customers for reviews without making the conversation uncomfortable.

Review-response templates.

Ready-to-use responses for different situations, including difficult and negative reviews.

A weekly Google Posts plan.

A posting schedule to help you build a repeatable content routine for your business profile.

Questions and answers.

Suggested Q&A topics to help explain your cleaning services and answer common customer questions.

A 30-day quick-start plan.

A focused action plan that helps you decide what to do first and keep moving through the guide.

Made for the way you work

A small business
doesn’t need a small plan.

This guide is written for owners who are doing the work and running the business. Its steps are designed for cleaning businesses with small teams and practical budgets.

Your guide, ready when you are.

After purchase, sign in or create your Clean CEO account with your checkout email. Confirm your email to open the private PDF download in your learning library.

A little hands-on help.

For help improving your profile, explore Google Business Profile Optimization, a separate done-for-you service from Clean CEO.

Give your local presence a plan.

The Google Business Profile Guide for Cleaners · $7 USD · Digital PDF.